When you think of marketing materials, go for catchy captions and taglines. You must also consider the medium that you are going to use to pass the message across. Whether the captions will be used on TV, newspapers or simply displayed on the window of your shop, they should be something that will hang on to the minds of whoever sees them. The captions will make it easier to identify with your enterprise. Consider how far the message will spread. For example, if you choose to use newspapers to market your enterprise, put into consideration how many people are likely to spare their time to look at the newspaper ads.

A current and monthly updated summary of all the employees in the business. The rule should be that if any employee needs to be contacted, their information should be available in less than one minute. This information needs to include emergency contacts of each employee, if they are willing to provide it and your State government agency allows you to collect it.

When you know why they want a particular product or service then figure out just exactly what your solution is. How does your product solve their problem. What is the benefit to THEM of using your product. What is so unique about your product that no competitor has and can never get it. Think outside the box here. It can be anything, but it must be valuable to the customer and doable every single time for you. The unique process in which your product solve's your customers problem, all their problems, in a soul and emotional satisfying way will draw customers to you and make great testimonials for sales copy.

Take some great Interior and Exterior pictures of your house, then make up a sheet with a written list of the features of the house, dimensions, etc. Make lots of color photocopies so you can have them available to any potential buyers. You can set up a mail box of sorts to hold the info so people stopping by can just pick one up privately -- put it in the Front Yard, or Main Entry of an Apartment Complex, if that's where you live). Lots of people will be interested in the house price before viewing.

There is no better time then right now to prepare to sell your business. Finding a buyer and closing the deal can take anywhere from seven months to a year depending on the market. It can take even longer if your business is a small one. By starting early you can have the time to gather the things you need to show a buyer and handle any surprises along the way.

If, on the other hand, your books are full of expenses not directly related to your business, or your books consist of a shoebox full of receipts, your systems and procedures aren't solidly laid out and your business is not profitable, it would indeed be wise to spend a few years getting things in order. There are many consultants who can help you with that. Then, when everything is ship-shape, talk to a broker.

If you over-estimate your property's worth you will find it hard to generate interest. At the same time don't sell yourself short and drastically undervalue your property, people might wonder what's wrong with it. Try and be original and make your property stand out as much as possible in the advert when selling your home in a recession.

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